Lars works mainly as Press & Content Manager for AG Insurance - Soudal. Originally from West Flanders, Lars built his career around his passion for visual storytelling. Before joining the Wolfpack, he gained experience in professional Belgian football, working around the Belgian National Team, the Red Devils, before continuing his journey as a content creator at KV Oostende and later at Beerschot.
What Lars enjoys most about his job is capturing pure emotion in sport: the moments that can’t be scripted and only happen once. One of his favourite memories behind the camera was during stage 2 of the 2025 Tour de France Femmes, when Kim Le Court, beyond her own belief, claimed the yellow jersey. Being there to document that raw and spontaneous moment of success will always bring a smile to his face when looking back at that moment.
