Omega Pharma – Quick-Step Cycling Team is taking their approach of engagement with their supporters to a new level during the upcoming 2013 Giro d’Italia! Want to feel like you are with the team every step of the way in Italy? We will give you a true behind-the-scenes taste of the first Grand Tour of the season!
OPQS has created an in-depth Giro Blog that will have the public “thinking Pink.” The website URL is: www.omegapharma-quickstep.com/giro. There will be several videos every week about the team and the race itself and individual video portraits of the OPQS riders at the Giro.
There will also be a unique photo gallery that does more than just show our riders in action. The public will be able to visualize the atmosphere, passion, and culture of the Giro d’Italia through the lens of talented BrakeThrough Media photographers. OPQS will also have the services of great photographer Tim De Waele, who has been working with the team for years!
There will also be blogs from our riders and staff to give to our fans another prospective of the team. Furthermore, OPQS will be using the specific race hash tag #opqsgiro. Rider and staff Tweets and Instagram posts with that hash tag will be immediately available on our Giro Blog. The public can easily track our social media communication in the next three weeks just by visiting our Giro Blog!
We hope YOU will love the innovative approach OPQS is taking to one of the most beloved races on the calendar. We will give you a little taste of Italy, and we bet you’ll feel closer to OPQS than ever before!
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