With a goal of bringing its fans even closer to the squad, Quick-Step Floors Cycling Team launches a dedicated #TheWolfpack community, offering fans of the team access to content, deals on events and special #TheWolfpack clothing and items before anyone else. The first T-shirts have just landed in the shop and membership is free!
With #TheWolfpack, as visual symbol and nickname, Quick-Step Floors Cycling Team kicked off the 2018 season with a strong narrative, giving name to something that has been in the team for years: a pervasive team spirit and winning mentality.
Three months into the season, the established Belgian cycling team reveals it has bigger plans with the #hashtag, launching a #TheWolfpack community and inviting the Quick-Step Floors supporters from around the world to become part of the squad.
"For us, #TheWolfpack means unity and winning mentality, that is what we stand for. But the spirit lives beyond the team, our fans are part of #TheWolfpack, and with this initiative we want to embrace and give something back to the thousands and thousands of fans from around the world who have become a trademark for our team since its inception in 2003", said Quick-Step Floors' CEO Patrick Lefevere.
A new online community – which gives access to unique offers on #TheWolfpack items, new content before anybody else and invitations to special events – has just been launched. Over the season, new clothing and items will be made available to members first.
#TheWolfpack mugs and smartphone cases are ready to be shipped from the Quick-Step Floors' HQ, and the cool #TheWolfpack T-shirts that Julian Alaphilippe, Bob Jungels and Fernando Gaviria have been modelling for are also made available in the webshop, in a limited first batch. The stickers, which can be seen on the riders' Specialized bikes this season, will land in the shop soon.
"To be able to give something back to all the fans, who give us tremendous support and play a big part in everything we achieve here, makes me super, super happy. The fans belong to #TheWolfpack and I am sure they will love the great things the team has in mind for them, starting with the cool #TheWolfpack T-shirts", Philippe Gilbert explained.
"I think everybody knows us as #TheWolfpack since years, long before we put the logo on the jersey and started using the hashtag, because that is how we race, win and act as a team, and our fans can relate to that. They know what the team represents and what they can expect from us year after year. I am proud we can invite all our fans to officially become part of us, of something bigger," said Bob Jungels, winner of the Giro d'Italia white jersey for the last two consecutive years.
Photo credit: ©Sigfrid Eggers
