Lidl and the Deceuninck – Quick Step Pro Cycling Team continue their agreement for another two years.
Lidl has been Fresh Food Partner of Deceuninck – Quick Step since 2015 and is proud to continue supplying the Team with fresh food during the competitions. This underlines Lidl’s commitment to a balanced diet and active lifestyle.
Furthermore, Lidl equips the Deceuninck – Quick-Step Pro Cycling Team and the cyclists, coaches and support staff with crivit PRO leisure wear.
“We are happy to continue the partnership with Deceuninck – Quick-Step as the Official Fresh Food and Leisure Wear Partner. At Lidl we emphasize the significance of a healthy and balanced nutrition in combination with an active lifestyle – for a world-class and elite cycling team as well as for all of our consumers”, said a spokesperson of Lidl.
Equally delighted with the deal was Deceuninck – Quick-Step CEO Patrick Lefevere: “We are very grateful for Lidl’s support. Keeping a team such as ours, with so many moving parts, running smoothly is difficult. Their help in being able to offer our riders a healthy lifestyle is imperative in helping them to become some of the world’s best athletes. We all know the importance of fresh produce to a healthy lifestyle and having Lidl’s stores at our disposal, almost wherever we race in the world, is a great advantage for us.”
Photo credit: ©Sigfrid Eggers