Danish luxury audio brand Bang & Olufsen will continue as Official Team Partner of one of the world’s most successful cycling squads.
Since 2017, Deceuninck – Quick-Step have been using Bang & Olufsen products during races for clear team communication. The renowned audio brand, founded in 1925 in northwest Denmark, focuses on high performance ear- and headphones as well speakers and screen solutions and the company have recently launched its BeoplayE8 Sport earphone.
Christoffer Østergaard Poulsen, SVP of Product Management & Brand Collaborations at Bang & Olufsen, says the company is proud to continue supplying the team with high quality audio solutions: “We are very pleased to continue the partnership with Deceuninck – Quick-Step as Official Sound Partner. At Bang & Olufsen, we know that music plays an important role for both training and restitution no matter if you are the world’s best cycling team or everyday consumers.”
Deceuninck – Quick-Step CEO Patrick Lefevere is also delighted to continue to work with Bang & Olufsen: “We share Bang & Olufsen’s passion for excellence and performance and I am very pleased to continue our partnership. Music is an important element in the life of our riders who use it for motivation before the start and to relax after the end of a competition. We also insist that our riders use Bang & Olufsen ear pieces to communicate during races, as being able to use products of such great quality can only help boost our performance.”
Photo credit: ©Wout Beel