Elegant is Deceuninck’s newest window concept.
Don’t look for the Deceuninck logo on the Deceuninck – Quick-Step Cycling Team kits during the upcoming Ronde van Vlaanderen. On Sunday, 18 October, at the 104th edition of “Vlaanderens Mooiste”, the team’s outfits will show Elegant – Quick-Step! Elegant is Deceuninck’s ultimate window concept, a series that amazes through its technicality and design. No race more suited than the Ronde van Vlaanderen, the most iconic of the Flemish cobbled classics, to witness the launch of Deceuninck’s Elegant series in collaboration with our team, which has always aimed at displaying its quality and achieving the best possible results during the classics season.
On 18 October, this year’s high mass of cycling in Belgium, we will enjoy the same support from our trusted partners shown on our familiar blue and white kits, yet forming a unique, one-off team name: Elegant – Quick-Step! Francis Van Eeckhout (CEO Group Deceuninck) explains: “As a Belgian multinational we are beyond proud to be able to introduce our new Elegant window concept in collaboration with the team by temporarily changing the name into Elegant – Quick-Step. As main sponsor we find it very important to include our riders and the team in this product launch for one of the most beautiful races of the cycling season. It makes the bond between us, the team and Deceuninck, even more profound. The pursuit of perfection and the focus on excellence in our activities are only a few principles we have in common.”
Patrick Lefevere, CEO of Deceuninck – Quick-Step, states: “A partnership is about helping each other to realize common goals. It’s been a special season and we’re both trying to make the best of it in the given circumstances. I consider it a privilege to be able to work with Deceuninck on this project and help them launch the Elegant window concept. I hope we can do honour to this unique jersey on Sunday and together enjoy an unforgettable edition of the Ronde van Vlaanderen.”
More about Elegant
With Elegant, Deceuninck launches the ultimate window concept. The series amazes through its technicality and variation in frame depths and sash types. It shows a unique design never before seen on the market. The profiles were made sleeker and more modern, resulting in a truly unique look. Elegant’s design, 100% recyclability and the Deceuninck ThermoFibra and Forthex reinforcement technology have already been internationally awarded. Elegant achieves the highest class in air, water and windproofness. On top of that there’s a clear synergy in look and feel with Deceuninck Aluminium.
Photo credit: ©Wout Beel
Yves Lampaert