Ypres wants to stimulate multi-day cycling tourism in their city in 2022.
Deceuninck – Quick-Step is happy to announce a new partnership with the city of Ypres. Located in the West Flemish part of Belgium and the start of the classic Gent-Wevelgem, Ypres wants to show itself and its surroundings as the perfect area for multi-day cycling trips. In 2022 this will be made in cooperation with The Wolfpack, as the city will use some communicational assets, including a video shoot with some of our riders, to show the many routes the Westhoek has to offer, for both sporty and recreational cyclists.
Emmily Talpe, the Mayor of Ypres, is extremely proud to partner up with this year’s best team in the UCI ranking: “The precarious health situation that we’re unfortunately still facing has given cycling a boost, both recreationally and sportingly. We won't let that go. With the start of Gent-Wevelgem in our city, we’re already putting Ypres in the spotlight for the sporty cyclist and the many cycling fans. We’re very pleased to now also welcome The Wolfpack as a partner. Their riders will undoubtedly agree, both during their training rides or during their participation in the cycling race Gent-Wevelgem: Ypres is the ideal city to discover the beautiful cycling region of the Westhoek and Northern France.”
Also Patrick Lefevere, CEO of Deceuninck – Quick-Step, had a lot of things to say about what Ypres has to offer: “The team will help promote the cycling tourism in Ypres as we believe this partnership matches perfectly with our values. How the city of peace Ypres deals with the heritage of the First World War and the commemoration of the many victims is something the team also stands behind, as there’s more in the world than cycling and it’s good that we get reminded of that sometimes. We’re an international team, but we’re based in Flanders, the core place of cycling. Ypres is a beautiful city to cycle, which also invests in our sport, as it’s the start of Gent-Wevelgem. Our riders know the roads well, myself also as I live in Roeselare and some of our Flemish guys like to train here. It was a logical decision and we’re looking forward to working together with Ypres so that cycling lovers will want to come and see for themselves.”
Deceuninck – Quick-Step will also soon restart the Wolfpack Bike Experience to give the experience of a lifetime to anyone with a passion for the bike, with the roads around Ypres certain to be included in this.
Photo credit: ©Wout Beel