The manufacturer and distributor of plastic pipe systems shines on the team’s kit.
DYKA replaces Latexco on the Tour de France jersey of the Soudal Quick-Step Team. DYKA is part of DYKA Group, a business unit of Tessenderlo Group. As Latexco was acquired at the end of 2022 by Tessenderlo Group’s CEO Luc Tack, the decision was taken to put DYKA in the spotlight for this year’s Tour de France. DYKA is a manufacturer and distributor of plastic pipe systems across Europe.
“This partnership with Soudal Quick-Step enables us to further build brand visibility within Europe with a strong focus on the French, Belgian, and Dutch markets. DYKA has grown substantially in the French market in the past few years and has become the number one player in plastic pipe systems in France, a position we want to strengthen in the coming years,” explains Ludo Secretin, VP Sales & Marketing for DYKA Group. “This partnership is a great way to support our ambitions in continuing to create Nature’s Network: DYKA transports water, air, and other energy resources in an efficient and sustainable way and only to exactly where these resources need to be!”
CEO Patrick Lefevere is delighted to partner up with DYKA: “The Tour de France is just around the corner, we are all looking forward to being part of it again and it’s great we have DYKA on board with us during our French journey. Hopefully we can shine in this jersey and enjoy some successes in the next couple of weeks.”
Also two-time World Champion Julian Alaphilippe, who featured as a model for the new jersey, had some nice words: “I’m looking forward to participating in the Tour de France, after last year’s absence. As a Frenchman it’s really special to be part of the biggest cycling race in the world. The shoot with our new jersey was fun, and it was a pleasure meeting some of the people of DYKA.”
Photo credit: ©Wout Beel
