Name change for our team, to promote the popular range of sealants and adhesives
Soudal Quick-Step have revealed that they will become T-Rex Quick-Step for the 2024 Vuelta a España, which starts this Saturday, in Lisbon. The initiative will also see them don a special Castelli jersey, designed around the T-Rex logo, as well as a rebranding of the team’s livery and a number of dinosaur related initiatives taking place throughout the three weeks of the race.
There will also be a dinosaur related theme related to our activities throughout the race, so keep your eyes peeled for our T-Rexs around the peloton. And of course, our team, led by Mikel Landismosaurus Rex, will do their best to try to put T-Rex at the top of the Vuelta podium.
After seeing his new jersey for the first time, Mikel Landismosaurus Rex said: “It is a really cool design. The dinosaur face is something very different from anything else in the peloton and I think this is an iconic design that people will remember for a long time. It is a great way to thank Soudal for their support and promote one of the brands that is very important to them, but we have done it in a stylish way and it will catch a lot of attention.”
This was added to by Nuno Ribeiro, South Europe Regional Director of Soudal NV, who said: “We are incredibly proud to see La Vuelta begin in the vibrant city of Lisbon. This start in Portugal’s capital is a celebration of the rich culture and the growing importance of this region to both the cycling world and our business. It is also an exciting opportunity for us to highlight our T-Rex brand, which stands for durability, power, and innovation – qualities that align perfectly with the spirit of competitive cycling. The rebranding of the team Soudal Quick-Step to Team T-Rex Quick-Step reflects Soudal’s strategic focus on promoting T-Rex as a leading brand in the adhesives and sealants market. Known for its exceptional strength and reliability, T-Rex has become a symbol of the company’s commitment to quality and innovation.”
Photo credit: ©Wout Beel