The campaign sees our teams wear high visibility Castelli kit during Liège-Bastogne-Liège recon and team presentation.
Soudal Quick-Step and AG Insurance – Soudal have today announced the launch of their #SHINEFORSAFETY initiative aimed at creating awareness around road safety for cyclists. To mark the start of the campaign, the riders of both teams will have worn a unique high visibility Electric Lime Castelli Aero Race 8 and Thermal LS jersey during this morning’s recon of the Liège-Bastogne-Liège route. They will also wear this during Saturday’s team presentation, on the eve of the race.
With one of the most passionate and dedicated followings in cycling, The Wolfpack takes its position of influence very seriously and wants to take some responsibility for the safety of all cyclists. Our riders train on roads that they have to share with drivers and pedestrians, and our aim is to encourage cyclists to be as visible as possible, for the safety of all road users. The jersey is the first step in a series of safety-related initiatives that will culminate in the integration into race kits to be used in 2026 of high visibility elements related to enhancing road safety.
We are supported by our many partners and sponsors in this project, who recognise cycling safety as symbiotic with their own working practices. Soudal, AG Insurance and Quick-Step all have their own in-house safety initiatives, which reflect our stance, and of course Safety Jogger are renowned experts in protective workwear that helps workers across a wide range of industries. The campaign is also supported by our sponsors Renson, Ekopak, Specialized and Janom, and aligns with Napoleon’s Always Keep Control message, which highlights the importance of responsible behaviour and creating together a safer environment. And our riders always train with their Garmin Varia™ RCT715 rearview radar with camera and tail light, as well as the new Varia Vue front-facing headlight camera—both of which record crisp, clear video and include lights that help bring awareness to our riders day and night.
Speaking of the #SHINEFORSAFETY initiative, our CEO Jurgen Foré said: “I have publicly spoken recently about safety for our riders, but that is not just in races. Our riders train on open roads, and we have to understand how we can help them and other road users to be as safe as possible. We believe that this jersey not only highlights our rider’s presence but also highlights the issue of safety as a theme. Our hope is that it also reaches the many fans who watch our team and are inspired to ride a bike, to stay safe when enjoying cycling.”
Kim Le Court of AG Insurance – Soudal also said: “I absolutely love the bold design of the new kit, it’s impossible to miss. Visibility on the road is everything, and if the #SHINEFORSAFETY initiative makes drivers notice us even a second sooner, then it’s doing its job. As cyclists, we risk our lives every single day just by being out there. Whether it’s for a living, for fun, or simply a ride to the supermarket. I’ve had more than a few close calls myself, and that’s why I’ll always vouch for anything that promotes safety on the road.”
And finally double Olympic Champion Remco Evenepoel added: “I really like the #SHINEFORSAFETY jersey and what it stands for. I don’t have to tell anybody about my own accidents, and we all need to learn to share the roads that we train on better. I think not just the jersey but the whole premise of the campaign is a great idea, and we are grateful to everyone that supports it.”
Photo credit: ©Wout Beel